From my experience in email marketing for clients, email conversion does not depend on the sender name, the subject line or even the message itself. So what is the key factor? Email conversion depends entirely on the subscriber. Yes, the proper sender name/email and...
More than 10 years ago we created a tool for our team to manage the sites and tools we visit everyday. Rather than trying to manage bookmark sharing tools across multiple browsers, computers and mobile devices, we created this tool to be a central repository for all...
Part of getting your email marketing up to speed is looking at open rates. Email marketing open rates tell you the number of subscribers that opened your email. This is determined by putting an invisible image in the message and keeping track of how many times that...
Our latest site was created for the Boone County Convention & Visitors Bureau. It is a custom designed and themed WordPress site. The primary goal was to create a visually appealing destination for those looking to hold events in the county. They needed a site to...
If you’re going to market your business with email, you need to understand the two most important email marketing statistics: Open Rate and Click-Thru Rate. Open Rate is the percentage of subscribers that actually opened your message. Click-Thru Rate is the...
