From my experience in email marketing for clients, email conversion does not depend on the sender name, the subject line or even the message itself. So what is the key factor? Email conversion depends entirely on the subscriber. Yes, the proper sender name/email and...
Part of getting your email marketing up to speed is looking at open rates. Email marketing open rates tell you the number of subscribers that opened your email. This is determined by putting an invisible image in the message and keeping track of how many times that...
If you’re going to market your business with email, you need to understand the two most important email marketing statistics: Open Rate and Click-Thru Rate. Open Rate is the percentage of subscribers that actually opened your message. Click-Thru Rate is the...
In a recent post, I talked about why you should use Email Marketing. As you learned, Email Marketing has the highest ROI of any online marketing tool. Now that you’re using email marketing for your business (hint, hint), let’s begin the exploration of the...
When your subscribers receive your emails… Do they open them? Do they read the content of your emails? Do they click links in your email? These are key questions we need to ask ourselves. The answers ultimately can predict your level of success. Email has the...
Effective email marketing is critical for businesses of all sizes. Having trouble growing your email audience? Think your emails lack pizazz? Feel like you send the same information every time? Read below for five email marketing steps you can take to make your emails...
