What’s On Our Mind
The Foundation of Email Conversion
From my experience in email marketing for clients, email conversion does not depend on the sender name, the subject line or even the message itself. So what is the key factor? Email conversion depends entirely on the subscriber. Yes, the proper sender name/email and...
STACK Pixel – Your Digital Dashboard
More than 10 years ago we created a tool for our team to manage the sites and tools we visit everyday. Rather than trying to manage bookmark sharing tools across multiple browsers, computers and mobile devices, we created this tool to be a central repository for all...
How to Achieve Better Open Rates with Your Email Marketing
Part of getting your email marketing up to speed is looking at open rates. Email marketing open rates tell you the number of subscribers that opened your email. This is determined by putting an invisible image in the message and keeping track of how many times that...
Site Launch – Boone County Convention & Visitors Bureau
Our latest site was created for the Boone County Convention & Visitors Bureau. It is a custom designed and themed WordPress site. The primary goal was to create a visually appealing destination for those looking to hold events in the county. They needed a site to...
What is Email Open Rate & Click-Thru Rate?
If you're going to market your business with email, you need to understand the two most important email marketing statistics: Open Rate and Click-Thru Rate. Open Rate is the percentage of subscribers that actually opened your message. Click-Thru Rate is the...
Email Marketing Delivery Rate
In a recent post, I talked about why you should use Email Marketing. As you learned, Email Marketing has the highest ROI of any online marketing tool. Now that you're using email marketing for your business (hint, hint), let's begin the exploration of the 3 primary...
Are Your Emails Being Opened and Read by Subscribers?
When your subscribers receive your emails... Do they open them? Do they read the content of your emails? Do they click links in your email? These are key questions we need to ask ourselves. The answers ultimately can predict your level of success. Email has the...
Shared versus Managed WordPress Hosting
We’ve been hosting web sites for clients for almost 20 years. In that time, we’ve used dedicated, shared, cloud and managed WordPress hosting from companies such as Rackspace, Liquid Web, WP Engine, GoDaddy, Media Temple, SiteGround, 1and1, WinHost, Discount ASP and...
5 Tips to Make Your Newsletter More Attractive
Effective email marketing is critical for businesses of all sizes. Having trouble growing your email audience? Think your emails lack pizazz? Feel like you send the same information every time? Read below for five email marketing steps you can take to make your emails...
The Four Types of Email Marketing Messages
Email marketing continuously outperforms all other digital marketing channels with the highest ROI. Moreover, 72% of consumers prefer companies to use email for communication. That being said, there are four types of email marketing messages. It is important that you...
Top 5 Benefits of Hiring a Digital Marketing Professional
So you have an existing website. Or you are in the process of building one. Or you just hired someone fabulous (hopefully us...) to build a shiny new site or redesign your existing site. In any case, you either have or soon will have this great website?...
Key Ways to Use Email to Communicate with Your Clients
There are many reasons why email marketing should be an integral part of your business. There are also a number of ways to use email to communicate with your clients and market to them. Here are several types of emails you can send to communicate with clients:...
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