Does Your Web Site Put Your Revenue at Risk?

by | Sep 20, 2019

Does Your Web Site Put Your Revenue at Risk?Did you know that if your website is not mobile-friendly you could be at risk of losing some serious website traffic?

Google expanded its use of mobile-friendliness as a ranking signal years ago. This change affects mobile searches in all languages worldwide and has a significant impact in search results.

Why did Google move towards a mobile-friendly focus?

Simply put, it will be easier for users to find the search results they desire that are optimized for mobile devices.  Statistics show that currently, over 70% of consumers conduct searches on a mobile device.  As the move towards mobility becomes ever-increasing, major search engines like Google need to follow suite and continue to adapt to its users’ needs.

What does “mobile-friendly” mean?

Google and other search engines use algorithms for finding and displaying relevant content during a search.  An algorithm is comprised of formulas created to make educated guesses as to what a user wants when conducting an online search.  Over 200 factors are involved in determining which content rises to the top of the results list.  These clues include things like the freshness of web content, relevant words and phrases, and more increasingly, what device a user is on while searching.

What does Google’s move to increased mobility mean for my business?

Your online presence is important – but the ability to be found online is what can make or break you.  You could have a great website, with very good online marketing tactics in place to assist with SEO, but moving forward you simply must insure your presence online includes a strong mobile element or you’ll be left behind your competition.

How do I know if my website is mobile-friendly?

Google has created a Mobile-Friendliness tool that you can use to test your web site.  You simply enter your web site URL, and get a ‘yes’ or ‘no’ answer about whether or not it is considered to be mobile-friendly.  To get help with making a mobile-friendly site, check out Google’s guide to mobile-friendly sites or contact us to see how we can help you.

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