The internet as we know has been around for approximately 25 years. In the early years, if your business had a web site, you were a pioneer, a Neil Armstrong.
In 2000, Google started to become a household name when they begain powering search results for Yahoo and launching AdWords.
Since then, LinkedIn launched in 2003 as well as Google AdSsense. In 2006, Facebook opened to the public and Twitter launched. In 2010, Pinterest and Instagram launched.
in 2018, having a web site for your business is a necessity just to be considered a legitimate business. How can your customers find you without a web site? When was the last time you looked something up in the Yellow Pages?
Why Having a Website Alone Is No Longer Enough
Ten years ago, having a web site was enough. Today, you need a web site with great content (for Google as much as for your customers), along with a presence on Facebook, Twitter, LinkedIn and possibly Pinterest and Instagram. And last but not least, you need to be staying in touch with your clients using email marketing. It still has the highest ROI of all the online marketing tools.
The ultimate goal of utilizing all of the various marketing channels is to drive traffic to your web site. This gets progressively more difficult, time consuming and expensive each year because now every business is doing it and more companies are launching every year.
It is fairly easy to determine who is successful and who isn’t by looking at their web site and their overall presence on the internet.
Why Continual Marketing Is Key
Just how important is the continual marketing of your business through your web site, email and social media channels?
It’s a necessity…and here are a few stats to prove it.
In 2016, one of our clients hired us to help them market their business through email, content and social media marketing.
In that year, their overall site traffic increased 267% with the primary driver being articles (56 of them) about various topics related to their business and target audience. These articles accounted for 34% on all traffic to their site.
We continued to help them briefly in 2017 but then they stopped working with us, stopped creating new content for their site and stopped promoting their business online.
In 2017, their site traffic dropped 30%. Ironically, those articles we helped them create in 2016 and briefly 2017, still accounted for 39% of all traffic to their site. Google loves great content!
Just a month ago, that client hired us again to help them with all of their online marketing needs through December 2018.
Content marketing works. Email marketing works. Social media marketing works.
What are you going to do different in 2018?