So you have an existing website. Or you are in the process of building one. Or you just hired someone fabulous (hopefully us…) to build a shiny new site or redesign your existing site. In any case, you either have or soon will have this great website? But here’s the big question: How are you marketing it to attract the masses?
Whether you are currently doing online marketing or are brand new to the game, there are many benefits to hiring a professional to handle your online marketing.
1. Consistent Communication
All business owners are busy. We get it. There are lots of moving parts to running a business. In addition to the day-to-day tasks, you probably have great ideas about marketing your business. You may have time to sit down and write up a blog post or email you clients occasionally. But more often than not, weeks might go by before you have time to post again. This hit-or-miss method for marketing doesn’t work. To be seen by your clients and potential clients, you need to post as often as your budget allows. A professional can take over this much needed area of your marketing, allowing you to focus on what you do best.
2. Higher Search Engine Rankings
Search Engine Optimization (SEO) is the most important tool impacting your ability to be seen online. But how do you get to page one of those Google searches? Search engines like Google are looking for key words or phrases that pertain to you and your business. The more often they see these, the better your chances for rankings will be when people search for what they need.
Search engines have a myriad of factors that help determine if content is legitimate and where it should rank–and they are constantly changing those algorithms. So just about the time you think you know the magic formula, it may no longer work. Let an expert handle your online marketing for the best SEO.
3. Visibility on Multiple Platforms
By hiring an online marketing expert, they has the depth of knowledge and talent set to allow for posting important information about your business everywhere your potential customers exist. Some people will like your Facebook page, or they will follow you on Twitter. Others may do a search in their favorite web browser. Still others will sign up to receive a newsletter. Everyone has a different method of gathering information, and an expert can insure you are reaching people wherever they live online.
4. Ability to Plan Ahead
The purpose of online marketing is to offer the right information about the right product or service at the right time. A marketing expert will sit down with you and map out a plan for the next several months to a year, creating a media calendar to follow. This will ensure nothing slips through the cracks and there is plenty of time to let people know about your special offerings.
5. Smarter Use of Your Marketing Dollars
This one is really important, isn’t it? Online marketing is one of the best uses of your marketing dollars, and can be very cost effective–but only if done correctly.
An expert cannot only handle online outbound marketing efforts, but s/he can dissect the results to make sure smarter marketing takes place moving forward. Through testing, data review and tweaking, your online marketing expert can ensure you are posting, tweeting, pinning, blogging, vlogging and emailing at the right time, to the right audience, with the right content. You’ll gain maximum exposure and response.
You’ve made the investment needed to have a great website. Now, make sure it isn’t just sitting out there, gathering dust. Find a professional to help you start marketing the right way.